What surprised me the most is the speed by which I got through this book. It's 454 pages of core text and 34 pages of footnotes is actually misleading since the text is written in some of the smallest font I have ever come across (4 or 6!) But I loved every single page and had real problems putting it down. This is probably one of the most accessible, up-to-date and fascinating books on the complexity/systems sciences that I have come across lately. Although it was written in 2006, it makes some of the most recent books look totally out of date!
What I love about it is that it uses the whole range of systems disciplines, (network science, behavioural economics, system dynamics, cognitive science, multiagent simulations etc) to destroy the theoretical and practical foundations of traditional economics and how these are practised in management. I finally have a clear picture of what I have despised for so long, and, more significantly, a new model of economics which is in complete agreement with my understanding of the structure, processes and functioning of complex adaptive systems.
I share Beinhocker's critical realist stance, and his insistence that portraying organisations as complex adaptive systems is not a metaphorical exercise, but determined by clear laws which govern the behaviour of all evolutionary systems, from bacteria to multinational corporations. I also agree with his main message that these evolutionary systems are driven more by the non-zero-sum win-win game of cooperation rather than the zero-sum win-lose game of competition. I.e. it is the former that determine success in the latter, hence ecology's (and society's) trajectory towards greater levels of mutualistic interdependence. But what I love most of all is his wonderful use of language -- he invents the term "deductive-tinkering" to capture the idea of action learning through blending analysis and intuition; the "big man" organisation to describe the dysfunctional dominance of hierarchical and centralised systems of governance; "punctuated equilibrium" to clarify the perceived impacts of creative destructive cycles; "amplification" to explain positive feedback ; "fit order" to get across the tricky idea of anti-entropy and its crucial relevance to organisational management; and I could go on and on -- my copy of the book is now covered with post-it notes stuck to almost a 1/3 of the pages!
Somehow, I feel a lot more optimistic about the future -- Beinhocker has managed to transform concepts that I have previously only come across in disparate and unrelated disciplines into a single coherent narrative of direct relevance to business management; while at the same time allowing anyone with a non-economic background to deeply engage with what seemed to be obscure and incomprehensible macro-economic and micro-economic theories. Crucially, he presents a new model of business management for an increasingly uncertain and complex future.
